Wudgres case study — brand, experience studio, campaign, website and app

Flagship case study Brand · Studio · Web · Campaign · App Scroll ↓
01 — Brand system

Everyone in wood sells brown. We went charcoal.

A charred cross-section of a log became the whole system: product walls, fascia, standees, app headers. Grey gets out of the way, so the warm veneer is the loudest thing in the room. Which is the point. They sell the veneer.

ACharred grain, always behind. Never the hero, always the stage.
BA white frame around everything. Borrowed from the logo’s own square.
CBig vertical type. Product names you can read from the other end of a factory.
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The Wudgres Experience Studio inside the factory, product standees in a long row
02 — Experience studio

A factory shed.

Now a showroom.

Designed end to end · 15 min from BIEC

Doors hang like books. You flip through them.

The display centre sits inside the Wudgres factory. We planned the walk-through and designed every wall, fascia, rack header and standee: plywood, NFC frames, engineered frames, shutters, veneers and laminates, each with its own room. Built in time for IndiaWood 2026.

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03 — IndiaWood 2026 campaign

Everyone else rented a booth. We borrowed the audience.

IndiaWood 2026 brought every dealer that matters to BIEC, Bengaluru. The Wudgres factory is fifteen minutes down the road. So instead of shouting from a stall, we built a new studio and invited the dealers over.

00:00 Door to door, BIEC to the Wudgres studio. Shorter than the queue for expo coffee.
BIEC · INDIAWOOD WUDGRES STUDIO
The funnel
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Wudgresonline
Hi Ramesh, Wudgres here. You’re at IndiaWood, right? Our new studio is 15 minutes from BIEC.
Interesting. When?
Today, 4 pm. Here’s your pass and the pin.
Wudgres Studio · 15 min
RSVP: Yes
The scoreboard
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04 — The day

They actually came.

Dealers from across the south, in a factory, touching doors. No stock photos were harmed in the making of this section.

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05 — The app + control centre

The whole catalogue, in every dealer’s pocket.

Designed and developed for iOS and Android. Browse every series, pick a design, set the size and get an estimate on the spot. No PDF catalogue, no “I’ll call you back with the price”.

Download on theApp Store ↗ Get it onGoogle Play ↗
Three phones on dark stone showing the Wudgres app: home, Ven Decor Legend catalogue, and a product with a price estimate
Feature · Instant estimate

Change the size. Watch the price keep up.

Ven Decor Legend door
WG 5007 – Ven Decor Legend
Thickness (mm)35
Height (in)72
Width (in)27
One Side Design27″ × 72″ · 13.50 sqft
Your estimate₹13,230
Feature · Control centre

Flip a switch. Every phone updates.

Admin
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iOS
Android

Products, prices, catalogues, banners, dealers and enquiries all run from one dashboard we built alongside the app. Wudgres changes it once, and it’s live everywhere.

06 — wudgres.com

A forest. One door. Nothing to scroll past.

Designed and developed by us. The homepage sells the feeling before the SKU, then gets out of the way: products, catalogue, studios, blogs and the app, all one tap from the top.

Visit wudgres.com ↗
wudgres.com
wudgres.com homepage: a glowing geometric door standing in a dark forest
Brand→Studio→Website→Campaign→App→one partner.→ Brand→Studio→Website→Campaign→App→one partner.→

Your brand could be next.

We build brands people remember and systems businesses actually use. Sometimes in the same month.

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