Growing a tree · 40 yrs Brand identity · Tanzania Scroll ↓
01 — The brief

Wood is just sunlight that took forty years to set.

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The Sunmarc logo branded into the sawn end of a large log in a timber yard
02 — The mark

One mark, four readings.

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03 — The name

Two words, one promise.

sun / where it grows

The equatorial sun that grew every tree in the yard. It’s the reason the timber is dense, straight and worth shipping.

marc / who stands behind it

A maker’s mark. The stamp that says this plank was graded, dried and signed off by someone who’d put their name on it. They did.

Rust Sunmarc timber truck on a red dirt road with Kilimanjaro behind
04 — Colour

Heartwood & sapwood.

Cut a log and you get two colours: the dark heart and the pale ring around it. We didn’t pick a palette so much as saw one in half.

Laterite Rust #964B2A

The heartwood, and the red earth of every Tanzanian road the trucks drive on. Signage, workwear, the stamp.

Sawn Bone #FAF8F3

Fresh sapwood, straight off the blade before the sun gets to it. Paper, space, and the logo reversed out of rust.

05 — In the wild
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