Case study · Finance Identity · Brand system · Applications Scroll ↓
01 — The brief

Lending looks like a tax form or a crypto ad. Finvayu wanted neither.

{{ w }}

{{ f.k }} {{ f.v }}
02 — The name
Fin As in finance. Capital, credit, the serious part.
vayu Sanskrit for wind. The part that moves.

Money should move like air. You don’t see it working. You feel it everywhere it reaches.

03 — The mark

Three layers. One F.

01
{{ s.n }} · {{ s.w }}

{{ s.h }}

{{ s.t }}
04 — The wordmark

One letter broke ranks.

The A drops its crossbar and replaces it with a single stroke that climbs. A small upward cut in the middle of the name: quiet enough for a loan agreement, impossible to miss once you’ve seen it. Below it, CREDIT SOLUTIONS is tracked wide and kept light, so the name does the talking.

Green, but not money-green.

No dollar-bill green, no bank navy. Three tones that run from heavy to light, the same way the mark does, sitting on a near-black ground. Hover to pull one forward.

{{ c.name }} {{ c.hex }}
{{ c.role }}

Works on a card. And a billboard.

Full-colour on ink or air, single-colour on teal or slate. The layers keep their gaps at every size, so the F still reads at 16 pixels in an app icon.

In circulation.

{{ g.alt }}

Your brand could be next.

We build brands people remember and systems businesses actually use. No processing fee.

Start a conversation ↗ Next: Kvela Surgicals →